Job description

TUKO Media, Kenya’s leading digital media company, is seeking a Strategic Communications & Brand Strategy Manager to enhance its brand and audience engagement. As one of the country’s most visited news platforms, TUKO.co.ke delivers breaking news, entertainment, and human-interest stories through digital storytelling and social media.

Responsibilities:

• Organize and execute various events under TUKO’s brand.
• Ensure a strong media presence for the brand and key company figures through strategic press coverage and public relations efforts.
• Track and document progress on communication activities.
• Establish and manage partnerships with major events and organizations in Kenya to enhance brand visibility.
• Identify and apply for industry awards and events that can strengthen TUKO’s reputation and industry recognition.
• Promote flagship brand initiatives.

Requirements:

Experience & Background

• Experience & expertise: minimum 2+ years in Journalism, Public Relations, Communications or a related field.
• Strong communication & content creation skills: ability to create various types of promotional content and op-ed materials. A skill to calibrate messages to the audience and communication channel.
• Strategic thinking: ability to develop, implement, and refine communication brand strategies aligned with company objectives and performance insights.
• Crisis management: capable of handling negative publicity and safeguarding the brand’s reputation.
• Analytical approach: proficient in tracking brand communication performance, measuring KPIs, and optimizing campaigns for greater impact.
• Digital & social media knowledge: understanding of social media/PR/ communication software, tracking tools, and influencer engagement for media outreach.
• Adaptability & initiative: comfortable working in fast-paced environments, adjusting strategies as needed.
• Independence & self-sufficiency: ability to work autonomously with minimal supervision while maintaining high performance.
• Industry network: established connections with journalists, event managers, marketing agencies, media outlets, and influencers are an advantage.
• Remote work readiness: Must have a reliable internet connection and a laptop (minimum Intel Core i3).

What we offer:

• Competitive salaries
• Friendly working environment 
• Unlimited opportunities to learn and grow 
• Opportunity to interact with some of the best in the industry
• Exclusive access to the advanced technologies and tools.

Join our team!