Digital Marketing SEO Specialist at Workpay
About the job
Workpay is on a mission to help organisations in Africa manage and pay employees easily, legally, and compliantly. Whether for remote employees in South Africa or a local team in Kenya, Workpay’s tools ensure that payrolls, compliance, benefits, and payments arrive on time. With employees at the core of our work, you will join a team that cares deeply about people and inspires them to grow.
Role Overview
We are seeking an accomplished SEO Specialist to scale our digital marketing efforts and drive global brand awareness. This role involves developing and executing strategies to achieve ambitious SaaS revenue targets.
Key Responsibilities
- Keyword Research and Analysis: Identify and analyze relevant keywords and competitor strategies.
- On-Page SEO Optimization: Optimize website content, structure, URLs, and internal linking for target keywords.
- Content Strategy and Creation: Develop and implement a content strategy; create high-quality, keyword-rich content.
- Technical SEO: Conduct technical audits and resolve issues like broken links, slow page speed, and mobile optimization.
- Link Building: Acquire high-quality backlinks and manage the backlink profile.
- Analytics and Reporting: Track performance with tools like Google Analytics; generate SEO metric reports.
- Competitive Analysis: Monitor and analyze competitor activities to refine SEO strategies.
- Staying Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and best practices.
- Collaboration with Other Teams: Work with web developers, content creators, and marketing teams to integrate SEO best practices.
- Local SEO (if applicable): Optimize for local search queries and manage Google My Business listings.
Required Qualifications
- Proven experience in SEO and digital marketing.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced startup environment.
- Familiarity with SEO tools and best practices.