Senior Research Executive- WorldPanel by Kantar
About the job
Are you ready to take your research career to the next level? Look no further! Kantar, a world-class research company, is seeking a professional and experienced Senior Research Executive – Quantitative Research to join our ambitious team in Kenya.
At Kantar, we pride ourselves on our exceptional research capabilities and our ability to provide flawless insights to our clients. As a Senior Research Executive, you will be at the forefront of our quantitative research efforts, working closely with our team to determine the most effective research methodologies and successfully implement them. This is a unique opportunity to be part of a company that is globally recognized for its expertise in market research.
Given this is a client facing role, three key competencies are required.
- Maintaining FMCG Client relationships and Project delivery: Ability to manage multiple market research projects/ FMCG client accounts concurrently or single large FMCG client accounts by ensuring the delivery of client reports and effective management of the day-to-day relationship.
- Applying Knowledge and Skills to deliver Insights and recommendations to clients. : ability to carry out detailed technical analysis of FMCG data/information and for the creation of insights and recommendations in response to FMCG client needs and objective with excellent presentation skills.
- Demonstrating Commercial Acumen: ability to manage the financial/commercial elements of market research projects/client accounts, including budgeting.
FMCG Client management
- Understand what the FMCG client’s overall goals and marketing objectives are and the role that different departments/individuals are playing in achieving these.
- Use on-site time to engage with your clients, develop relationships, seek revenue and as a profile-raising opportunity.
- Manage the practical, day-to-day management of the delivery of the contracted service with respect to the quality, speed and volume of data along with the servicing they are entitled to
- Be aware of workload and potential capacity constraints, keep lines of communication open with both client & management and communicate upwards.
- Maintain existing, and develop new, relationships with clients, seeking to extend your network of valuable contacts beyond the Insights team.
Account Handling and commercial development.
- Take responsibility for FMCG client account administration, providing relevant information to accounts.
- Be responsible for identifying revenue opportunities and deploying wider Worldpanel services in contributing to overall revenue target according to account structure.
- Be aware of contractual obligations and manage any potential conflicts in good time
- Anticipate client demands and proactively find solutions, rather than just answering requests.
- Communicate effectively with senior management ensuring that they are kept up to date with client issues and developments.
- Lead appropriate inductions and training programmes with clients
- Interpret and lead account plans, helping to move the focus from analysis to insight
Data Analysis & Insights
- Develop a good knowledge of FMCG client’s macro environment as well as Worldpanel’s competitive environment
- Develop a good knowledge of the FMCG categories and brand awareness, and utilize in identifying and explaining key influences on market performance.
- Implement changes to regular reports in line with delivery strategy
- Make briefs from clients, and manage the production of appropriate materials/presentations/written documentation in response to the brief
- Demonstrate insightful reports to clients by highlighting implications to their business and offering actionable recommendations
- Take ownership for advising on solutions to problems in reports and the reporting process
- Deliver presentations with recommendations that actively seek to meet the objectives of the client’s brief
Requirements:
- Equivalent experience in a relevant field (e.g., Market Research, Statistics, Economics) is also acceptable.
- Proven experience in quantitative research, with a strong understanding of research methodologies and statistical analysis
- Excellent analytical skills and the ability to derive meaningful insights from data
- Proficiency in statistical software (e.g., SPSS, R) and Microsoft Office Suite (especially Excel and PowerPoint)
- Strong communication and presentation skills, with the ability to effectively convey complex information to both technical and non-technical audiences
- Attentive to details and adept at handling multiple projects concurrently
Kantar is an equal opportunity employer, and we value diversity in our workforce. We are committed to providing reasonable accommodations/adjustments to individuals with disabilities throughout the recruitment process. If you require any accommodations/adjustments, please let us know, and we will be happy to assist you.
Don’t miss out on this exciting opportunity to join a world-class research company and make a significant impact in the field of quantitative research. Apply now and take the next step in your research career with Kantar!
