About the job
Gentle Dental are looking to hire an active and creative digital marketing assistant to handle our online platforms.
The successful person will carry out the following duties :
- managing social media accounts by creating and scheduling posts, monitoring engagement metrics and responding to comments and messages
- assisting with email marketing campaigns by designing and creating email templates, managing email databases and tracking metrics, such as open rates and click-through rates
- supporting content creation efforts, such as writing blog posts, creating infographics or designing social media visuals
- analysing website traffic data, measuring site performance and creating reports that help identify opportunities for optimisation
- assisting with keyword research and competitor analysis and optimising website content for search engines
- helping with the creation, management and optimisation of digital advertising campaigns across different media platforms
- assisting with market research efforts, analysing industry trends and identifying new opportunities
- supporting the coordination of marketing projects, managing timelines and communicating with team members
- creating reports and dashboards to track key performance indicators and metrics that measure the success of marketing campaigns
- providing general administrative support to the marketing team, such as scheduling meetings, managing calendars or organising files
- conducting A/B testing for email campaigns, landing pages and other digital assets to improve performance
- monitoring and responding to online reviews
collaborating with other departments within the organisation, such as sales or customer service, to ensure consistent messaging across all touchpoints
- keeping updated with the latest digital marketing trends and technologies and making recommendations for how the organisation can incorporate them into its marketing strategy
- assisting with event planning and promotion, such as trade shows, webinars or product launches
The successful person must have :
- A degree or diploma in marketing, advertising, business administration, communications. Added digital marketing and marketing skill certifications are an advantage.
previous experience in digital marketing or related fields, such as social media management, content creation or SEO.
strong understanding of digital marketing platforms and analytics tools or social media management software. Some employers also expect proficiency in HTML, Cascading Style Sheets and other web development languages (
- software proficiency in a wide variety of software. )
- ability to use AI to design graphics and online content
- A strong creative bent and a willingness to have new ideas continually.
Applications with complete CV should be sent to info@gentledental.africa before 10th June 2024
