M-PESA Brand Specialist at Safaricom PLC
About the job
Reporting to the Chapter Lead – M-PESA Brand Strategy And Marketing Communications, The role will ensure that everything we do is in service Safaricom’s Purpose of transforming lives.
About the role:
The role is responsible for developing and executing brand strategies that build awareness, drive engagement, and establish the M-PESA Brand as a leader in the Financial Services category . It will require an understanding of the mobile and financial services landscape, target audiences, and the ability to create compelling brand narratives that resonate across various channels.
As the principal brand storyteller, this role presents a unique opportunity to shape the brand perceptions in order to grow brand love; following a digital-first, insights-led approach, within the Brand Center of Excellence (COE)
This is also a principal brand guardian role. The role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets.
The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, commercial, legal, corporate communications, consumer / business / financial services organizations, channels organization, sustainability and social impact