Growth Manager at Safaricom PLC

About the job
Reporting to the Growth Management Lead, the Growth Manager will be responsible for implementation of strategic growth plans, growth business initiatives and enabling marketing strategies. This role will augment the top and bottom lines through continuous growth in valuable customers and transactions, drive new customer acquisition at scale, test marketing strategies, refine user experiences and analyze market/customer data to efficiently attract the right customer mix on an ongoing basis.
The role holder will guide, coordinate, and provide strategic support to cross-functional teams in executing growth plans and inform product development by providing actionable insights to product teams to prioritize building functionality that attracts, engages and retains customers profitably. He/she will champion expansion of the total addressable market and explore adjacent markets, products, demographics to expand the viable customer universe over time.