Email Marketing Manager Job in Nairobi
Job description
We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies.
As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.
Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.
If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.
Responsibilities
- Ensure mobile-friendly email templates.
- Proofread emails for clarity, grammar and spelling.
- Ensure emails follow industry policies and best practices.
- Identify target audience and grow our email list.
- Analyze campaign performance and suggest improvements.
- Upgrade our email templates using graphics, personalization and advanced features.
- Design and implement direct email marketing campaigns.
- Create email databases for lead generation.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
- Report on sales revenue generated from email marketing efforts.
- Write newsletters including all company updates.
Requirements and skills
- Knowledge of SEO/SEM and Google Analytics
- BSc degree in Marketing or relevant field
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Proven work experience as an Email marketing manager or Digital marketing specialist
- Excellent written communication and copywriting skills
- Strong project management skills
- Familiarity with analytical and database tools
- An ability to work under tight deadlines
Benefits
- Professional growth and career advancement opportunities.
- The opportunity to play a key role in driving company success.
- Flexible work arrangements, including remote options.
- Supportive and collaborative work environment.