Senior Social Media Lead – Remote @ TheSoul Publishing
Job description
Senior Social Media Manager (CA) – Remote 
TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience: we shoot videos, write articles, make animations, and publish them on social media (Facebook, YouTube, Instagram, TikTok, etc.). We’re a fast-moving, creative and international business: 100+ videos and articles per day in 19 languages, 2 billion+ subscribers worldwide, 40+ projects, including 5-Minute Crafts, Bright Side, 123GO!, Slick Slime Sam, and Avocado Couple, 2,000+ teammates in 70+ countries.
Are you a social media mastermind who thrives in fast-paced environments? Do you have a knack for storytelling, audience growth, and performance-driven content? If so, we want YOU to lead our social media strategy and drive success for our clients! 
What You’ll Do:
Develop and lead social media strategies across multiple brands & platforms (YouTube, TikTok, Instagram, Facebook, and more!)
Act as the bridge between SMM, Creative, and Business Development teams to align content & distribution strategies
Use SEO, analytics & market research to boost discoverability & engagement
Stay ahead of the game with trends, algorithm updates & audience insights
Be the go-to social media consultant for clients, helping them grow and monetize their audience
Optimize organic & paid media strategies to drive conversions & maximize ROI
Lead & mentor a team of Digital Managers (DMs) to ensure seamless execution & innovation
Track performance analytics & campaign success, making data-backed decisions that drive impact
What You Bring:
5+ years of experience in social media management, content strategy, and audience growth
Expertise in both organic & paid social media (platform-specific best practices, targeting & performance tracking)
Strong analytical mindset – You understand SEO, keyword research, and data-driven content optimization
A commercial mindset – experience in client consulting, pitching & revenue-driven strategies
Excellent communication & leadership skills to work cross-functionally & mentor teams
Experience managing multi-client portfolios with strategic vision & hands-on execution
Familiarity with paid media strategies, audience segmentation & ROI-driven campaign management
A deep understanding of YouTube growth, content monetization & influencer marketing is a plus!
Bonus Points If You Have:
Experience in entertainment, gaming, or toy industry brands
Hands-on expertise with regional content distribution & localization strategies
Knowledge of brand partnerships, sponsorships & influencer marketing
Why Join Us?
This is not just a job – it’s an opportunity to lead, create, and innovate in the ever-evolving world of digital media. If you’re passionate about data-driven social media strategies and want to make a real impact, we’d love to hear from you!
Full-time
Remote – Work from anywhere
Open to all regions
#Hiring #SocialMediaManager #MarketingJobs #RemoteWork 
We appreciate your interest in our job vacancies and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the subsequent steps.TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care for the privacy of our candidates and all the data you provide to us is maintained, protected, and confidential.