Digital Marketing Specialist @ Skillmind Software Ltd

Job description

Digital Marketing Specialist

Company: Skillmind Software Limited

Location: Nairobi, Kenya

Department: Marketing

Reports To: Marketing Manager/Head of Marketing

Summary:

Skillmind Software Limited, a leading provider of cutting-edge HR solutions, is seeking a highly motivated and results-oriented Digital Marketing Specialist to join our dynamic team. The ideal candidate will be a data-driven marketer with a passion for crafting and executing effective digital strategies. You will play a key role in driving brand awareness, lead generation, and customer acquisition across various online channels. This role demands a strong understanding of digital marketing principles, excellent analytical skills, and the ability to collaborate effectively within a fast-paced environment.

Responsibilities:

Strategy & Planning:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify opportunities and target audiences effectively.
• Define key performance indicators (KPIs) and establish measurement frameworks to track campaign performance and ROI.
• Manage and optimize digital marketing budgets across different channels.

Search Engine Optimization (SEO):

• Conduct keyword research, technical SEO audits, and on-page optimization to improve organic search rankings.
• Implement off-page SEO strategies, including link building and content promotion.
• Monitor website traffic, analyze search engine performance, and identify areas for improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

Search Engine Marketing (SEM):

• Develop and manage paid search campaigns on platforms like Google Ads and Bing Ads.
• Conduct keyword research, write compelling ad copy, and optimize campaigns for conversions and ROI.
• Implement A/B testing and other optimization techniques to improve campaign performance.
• Monitor campaign budgets and track key metrics, such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).

Social Media Marketing:

• Develop and execute social media strategies to increase brand visibility, engagement, and reach.
• Create and curate engaging content, manage social media communities, and respond to inquiries and comments.
• Run social media advertising campaigns, target specific audiences, and track campaign performance.
• Analyze social media data and provide insights to improve content strategy and engagement.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive customer retention.
• Create engaging email content, design visually appealing email templates, and manage email lists.
• Implement email automation and segmentation strategies to personalize communications and improve campaign effectiveness.
• Track email campaign performance, analyze open rates, click-through rates, and conversions, and identify areas for optimization.

Content Marketing:

• Collaborate with the content team to develop and execute content marketing strategies that align with SEO and business objectives.
• Create or oversee the creation of high-quality, SEO-friendly content, including blog posts, articles, infographics, and videos.
• Promote content across various digital channels and track its performance.

Analytics & Reporting:

• Use Google Analytics, Google Tag Manager, and other analytics tools to track website traffic, campaign performance, and user behavior.
• Analyze data, generate reports, and provide insights to inform marketing decisions and optimize campaigns.
• Develop dashboards and visualizations to communicate key metrics and insights to stakeholders.

Marketing Automation:

• Implement and manage marketing automation platforms to streamline marketing processes and improve efficiency.
• Develop automated workflows for lead nurturing, email marketing, and other marketing activities.
• Integrate marketing automation with other marketing tools and platforms.

Other Responsibilities:

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with other marketing team members and cross-functional teams.
• Manage relationships with external vendors and agencies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field. 
• Proven experience in digital marketing, preferably in a similar role. 
• Strong understanding of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management platforms, marketing automation platforms).
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a team.
• Strong project management and organizational skills. 
• Data-driven approach and a focus on results.

Preferred Qualifications:

• Experience in a specific industry relevant to the company.
• Certifications in Google Ads, Google Analytics, HubSpot, or other digital marketing areas.
• Experience with CRM systems (e.g., Salesforce).

Equal Opportunity Employer:

Skillmind Software Limited is an equal opportunity employer and values diversity. We encourage all qualified candidates to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability.