Brand Manager – BBU – Nairobi, Kenya – AstraZeneca
Brand Manager – BBU – Nairobi, Kenya – AstraZeneca
- Position: Brand Manager, BBU Portfolio
- Company: AstraZeneca
- Location: Nairobi, Kenya
- Type of Job: Full-time
- Reporting to: Senior Marketing Director
- Application Deadline: November 4, 2024
About AstraZeneca
AstraZeneca is a globally recognized, science-driven biopharmaceutical leader focused on advancing medicine through the discovery, development, and commercialization of groundbreaking prescription medications for some of the world’s most serious diseases. As one of the top pharmaceutical companies worldwide, AstraZeneca provides a work environment that champions diversity, collaboration, and a strong commitment to lifelong learning and personal growth.
At AstraZeneca, employees are empowered to push the boundaries of science, guided by an entrepreneurial spirit that aligns with our mission to make a meaningful difference for patients and society. Here, you’ll experience an inclusive culture that promotes shared values, continuous development, and a dedication to excellence.
Role Overview
As the Brand Manager for AstraZeneca’s BBU Portfolio in Nairobi, you will play a critical role in driving the success of our oncology and rare diseases therapeutic area. This is a high-impact position where you will apply strategic medical expertise, scientific leadership, and relationship management skills to create and implement a cohesive brand strategy, ensuring differentiated brand positioning and increased market share.
This role involves on-site work at our Nairobi office, providing the opportunity to collaborate with cross-functional teams, engage with key opinion leaders, and establish relationships with healthcare providers to address unmet medical needs.
Key Responsibilities
- Strategic Marketing Leadership
- Lead the development of a cohesive brand marketing strategy that aligns with global LEX (Launch Excellence) principles, focusing on optimizing product performance.
- Develop and monitor brand performance metrics to ensure alignment with AstraZeneca’s strategic goals, including market share growth and financial objectives.
- Market Analysis and Sales Forecasting
- Conduct in-depth analyses of market conditions, patient journeys, and sales forecasts to strategically position AstraZeneca products in Kenya and broader Sub-Saharan markets.
- Monitor brand and market performance, initiating timely interventions to maximize brand impact.
- Brand and Marketing Plan Execution
- Develop robust brand plans and strategies, ensuring seamless execution with cross-functional teams to meet short-, medium-, and long-term goals.
- Provide continuous market feedback and adapt strategies based on customer insights and evolving healthcare needs.
- Customer Relationship Management (CRM)
- Establish and sustain strategic relationships with Key External Experts (KEEs), payors, diagnostic specialists, and other critical stakeholders to foster AstraZeneca’s brand visibility and credibility.
- Collaborate with AstraZeneca’s Sales, Medical, and Access teams to create integrated solutions that meet healthcare provider and patient needs.
- Financial Budgeting and Control
- Oversee the marketing budget, including forecasting, monitoring, and adjusting expenditures to optimize resource allocation and brand development.
- Provide quarterly financial reports to track spending and align budgeting with strategic priorities.
- Innovation and Best Practices
- Cultivate an innovative mindset within the marketing team, introducing creative solutions that reinforce AstraZeneca’s brand values.
- Facilitate cross-functional collaboration by sharing learnings and best practices across teams and regions.
Qualifications and Skills
- Education: Bachelor’s degree required, preferably in Marketing, Business Administration, or a related field.
- Experience: Minimum of 2 years in commercial marketing and brand management, with a focus on prelaunch and commercialization, ideally within the pharmaceutical industry.
- Regional Knowledge: Demonstrated understanding of the pharmaceutical market in Sub-Saharan Africa, including Kenya, Nigeria, Ghana, and Ethiopia.
- Strategic Planning: Strong capacity to create and execute comprehensive marketing strategies.
- Scientific Knowledge: In-depth scientific understanding of oncology and rare diseases to inform effective brand messaging and patient-centered marketing.
- Project Management: Proficient in managing complex projects from inception through to completion.
- Customer Focus: Strong commitment to meeting and exceeding customer expectations.
- Communication Skills: Excellent written and verbal communication abilities.
- Technical Skills: Advanced proficiency in Microsoft Office Suite and digital marketing tools.
Company Culture and Values
AstraZeneca is a Top Employer in South Africa, Kenya, and Nigeria, with additional certifications across Cote d’Ivoire, Cameroon, and Senegal. We are committed to creating a workplace where innovation, teamwork, and diversity are celebrated, ensuring a supportive environment that fosters personal and professional growth.
Our values revolve around integrity, excellence, and an unwavering commitment to improving patient outcomes. At AstraZeneca, you will find a collaborative culture that prioritizes lifelong learning, making it an ideal place for professionals who are passionate about contributing to the future of healthcare.
How to Apply for the Brand Manager Position
Ready to make an impact in a company committed to advancing healthcare? Apply today by clicking the link below before November 4, 2024. We look forward to reviewing your application and discussing your potential fit within our team. Only shortlisted candidates will be contacted.
Equal Opportunity Statement
AstraZeneca is an equal opportunity employer. We are dedicated to fostering an inclusive workplace that values diversity, representing a wide range of perspectives. We welcome applications from all qualified individuals, regardless of background, and are committed to complying with non-discrimination regulations.
To apply for this job please visit astrazeneca.wd3.myworkdayjobs.com.