Job description

PPC Specialist

Location: Remote (EMEA)

Salary: $3,000 USD per month (Contract)

About the Role:

Halr Tech Group is seeking a PPC Specialist to manage and optimise pay-per-click advertising campaigns across multiple platforms. This role is ideal for a data-driven marketer with a deep understanding of paid search, social ads, and performance marketing in the EMEA region.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Monitor and analyse campaign performance metrics, optimising for ROI, CPA, and conversion rates.
• Create and refine ad copy, landing pages, and creative assets for maximum engagement.
• Implement tracking solutions (Google Tag Manager, UTM parameters, conversion pixels) to measure campaign effectiveness.
• Stay up to date with PPC trends, algorithm changes, and competitor strategies.
• Collaborate with marketing and design teams to ensure cohesive messaging and branding.
• Provide detailed performance reports and recommendations for ongoing optimisation.

Requirements:

• Proven experience as a PPC Specialist, Paid Media Manager, or Digital Advertising Expert.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic advertising.
• Experience with Google Analytics, Google Tag Manager, and UTM tracking.
• Ability to analyse data and translate insights into actionable strategies.
• Familiarity with budget management and campaign scaling.
• Strong attention to detail and ability to work independently in a remote environment.
• Experience managing PPC campaigns across the EMEA region is a plus.

How to Apply:

Apply directly through LinkedIn with your updated CV.