Senior Market Research Analyst @ HDE Connect

Job description

About HDE Connect

HDE CONNECT is a leading consultancy focused on providing strategic market solutions to the travel and hospitality industries. We specialise in digital transformation, eCommerce optimisation, and market development, equipping organisations with the tools they need to navigate the complexities of the global travel and hospitality landscape.

With an emphasis on data-driven decision-making and market intelligence, we deliver bespoke strategies that optimise digital channels, enhance customer engagement, and build lasting partnerships. Our expertise in leveraging advanced technologies, including big data and AI, ensures that we provide innovative solutions that drive sustainable growth for our clients.

As a team, we are committed to excellence and continuous improvement. 

improvement. We are looking to expand our presence within the travel and hospitality sectors and invite experienced professionals to join us in shaping the future of market connectivity in these industries.

Role Overview

We are seeking a highly skilled Senior Market Research Analyst to join our dynamic team. In this critical role, you will drive high-impact market research projects that provide actionable insights to our clients. You will lead in-depth analyses across various sectors, including travel and hospitality, utilising your expertise in data analysis, competitive benchmarking, and trend forecasting. As a Senior Market Research Analyst, you will work closely with senior leadership and clients to shape strategic recommendations and inform business decisions that lead to measurable outcomes.

Key Responsibilities:

• Market Analysis: Lead and manage comprehensive market research projects to understand industry trends, customer preferences, and competitive landscapes within the travel and hospitality sectors.
• Data Interpretation: Synthesize qualitative and quantitative data from various sources (e.g., market reports, customer surveys, financial statements, etc.) to provide actionable insights and strategic recommendations.
• Competitive Intelligence: Track competitor performance and strategies, identifying key opportunities and threats that may impact client businesses.
• Trend Forecasting: Utilise advanced analytics techniques to forecast market trends, consumer behaviour, and industry shifts, offering future-proof solutions for clients.
• Client Engagement: Collaborate closely with clients, understanding their business needs and delivering tailored market insights that support decision-making and strategic planning.
• Strategic Recommendations: Develop and present research findings and strategic recommendations to senior management and clients, ensuring clarity and alignment with business objectives.
• Thought Leadership: Contribute to thought leadership through regular publications, white papers, and market reports on key trends and innovations within the travel and hospitality industries.
• Team Collaboration: Work closely with cross-functional teams, including marketing, eCommerce, and strategy, to ensure research findings are integrated into broader business initiatives.
• Mentorship: Provide guidance and mentorship to junior analysts, fostering a culture of collaboration and continuous learning within the research team.

Key Skills & Qualifications:

• Educational Background: Bachelor’s or Master’s degree in Business, Economics, Marketing, or a related field. Advanced certifications or studies in market research or data analytics are a plus.
• Experience: Minimum of 5-7 years of experience in market research, consulting, or strategic analysis, preferably within the travel, hospitality, or related sectors.
• Technical Expertise: Proficiency in quantitative and qualitative research methodologies, statistical tools, and market analysis software (e.g., SPSS, Tableau, SQL). Experience with advanced data analytics techniques such as regression analysis, segmentation, and forecasting.
• Analytical Skills: Strong ability to analyse complex data sets and extract meaningful insights to inform business decisions.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex findings to both technical and non-technical audiences.
• Client-Facing Experience: Proven track record of engaging with clients, understanding their needs, and delivering tailored insights that drive strategic decisions.
• Attention to Detail: Exceptional attention to detail, with the ability to produce high-quality reports, presentations, and strategic recommendations under tight deadlines.
• Problem-Solving: Strong critical thinking and problem-solving skills, with the ability to anticipate market shifts and offer proactive solutions.
• Leadership: Demonstrated ability to lead market research initiatives and mentor junior team members.

Why Join HDE CONNECT?

• Impact: Contribute to high-impact projects that drive transformation for leading companies in the travel and hospitality industries.
• Innovation: Be part of a forward-thinking consultancy where innovation, data-driven strategies, and technology are central to our approach.
• Growth: Opportunities for career advancement within a growing organisation.
• Collaborative Environment: Work alongside experienced professionals who are passionate about market research, analytics, and delivering value to clients.

How to Apply:

If you are a results-driven market research professional looking to make a significant impact in the travel and hospitality industries, we want to hear from you. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.