Channel Marketing Manager @ Equity Bank Limited

Job Purpose Statement

Equity Bank is one of the region’s leading banks whose purpose is to transform the lives and livelihoods of the people of Africa socially and economically by availing them modern and inclusive financial services that maximize their opportunities. With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, South Sudan and DRC Congo, Equity Bank is now home to over 12 million customers – the largest customer base in Africa. Currently the Bank is seeking additional talent to serve in the role outlined below:

This role is accountable for creating and executing integrated marketing strategies across various channels, including physical branches, mobile banking platforms, agency banking, ATMs, and online platforms. This role ensures consistent customer experience across all channels, effectively promotes Equity Bank’s products, and drives customer acquisition, engagement, and retention.

Key Accountabilities

Channel Strategy Development:

• Develop and implement comprehensive channel marketing strategies for both traditional (branches, agents, ATMs) and digital (mobile banking, online platforms, USSD services) channels.
• Ensure each channel is optimized to effectively reach its target audience, aligning with overall business goals and customer needs.
  
  

Campaign Development And Execution

• Plan and execute targeted marketing campaigns across physical and digital channels to promote Equity Bank’s products, services, and customer offerings.
• Customize campaigns to specific customer segments, ensuring messaging is tailored to the medium and meets the unique needs of each channel (e.g., mobile app promotions vs. in-branch events).